To raise awareness of 360 CHICAGO among the Chinese audience, ChinaPro Marketing Partners held a private party at 360 CHICAGO to celebrate the Moon Festival.

With some existing connections and our professional Chinese marketing knowledge, we worked with four Chinese Students and Scholars Associations in Chicago universities (Depaul University, Columbia College, Illinois Institute of Technology, Loyola University) and brought over 200 students to attend the event. Through our owned media (WeChat and Weibo) and promotional efforts, the tickets were sold out in 10 minutes. More than 20 businesses sponsored the event because of its popularity. Most of the sponsors are local businesses in Chicago.

In the event, participants admired the Full Moon on skyscrapers, enjoyed shows and had authentic Chinese food that provided by the sponsors. The event was reported by several influential Chinese media including China Central Television (CCTV) and Xinhua News Agency.

September 22, 2018 from 6:00 PM to 10:00 PM

200 students

The event was held at 360 CHICAGO observation deck, located 1000 feet above the famed Magnificent Mile in the iconic John Hancock Building, offers breathtaking 360 degrees views of the city skyline and Lake Michigan.

The event was shared by participants on their social media accounts and therefore gained word-of-mouth for 360 CHICAGO.

With cumulative users of 1 billion since 2016, News CCTV, China Central Television’s online news platform, had a 46-minute live broadcast for the event. It introduced 360 CHICAGO as the best place to view both Lake Michigan and architectures in Chicago. The 46-minute live broadcast included a 9-minute coverage about 360 CHICAGO. The live broadcast was posted to two major live stream mobile platforms, News CCTV and Toutiao. It has 52,000 views on News CCTV and 81,310 views on Toutiao up to date. As the biggest and most influential media organization in China, Xinhua News Agency reported the event. The daily page view of the website is 24,090,750.